I am a digital marketer that likes to help others be better marketers. In order to do that well, it means that I’ve got to sometimes just skip that blog post or presentation idea and “do the work“. That’s where I’ve been.
About two months ago, I joined ICF, an organization with amazing talent, ambition and some very unique client opportunities. My charter is to develop and lead our brand’s digital marketing strategy. Its an exciting mission because of the complex domains that the company engages in. Renewable energy, digital government, healthcare modernization. We’ve got awesome challenges ahead of us. Content strategy challenges, marketing and communications challenges, and the mission to build out our team to take us into the future.
That said, I needed to keep my expectations tempered because there was a big project already waiting for me: as I joined, our new brand identity and website were nearing deadline for launch. The company wouldn’t need a strategist on day one: it needed to make sure we delivered.
Fast forward two months. We shipped the new site.
It’s far from done (news flash: websites never are). That said, it’s been a good reminder of the positives about actually finishing things.
- Finishing is good for a team. It reinforces their belief in their own capabilities.
- Finishing lets stakeholders know you’ll deliver in the future.
- Finishing gives you time to think about building the next great thing.
I’m thrilled to be part of a team building something great again. Now and again, I’ll be taking a break to tell the stories here.