As you know, I have a strong interest in the future of search. This is particularly true of new software developments that help people find what they are looking for. I recently had an opportunity to write a piece for the TrackMaven Marketing Blog on natural language processing (NLP) and its impact on search engine optimization (SEO).
The premise of the article is that natural language processing has come to change the way the web works in a fundamental way: shifting discovery of content from an explicit keyword based search to discovery based on context and intent.
I argue that NLP will change life for the SEO professional in some significant ways, from the strategies they develop to the tactics they recommend you implement on your site. If you have strong opinions on the topic, I hope you will leave a comment for me here or reach out to me on Twitter.
I encourage you to read the entire article over at the TrackMaven Marketing Blog:
Also published on Medium.