In 2015 I wrote the article, "Brave New World: The Future of Search" based on the explosion of developments we had seen at the time in conversational search and in personal assistant technology.The …
The Secret to Improving Visitor Experience: Embrace Automation and Personalization
This article provides a more detailed look at a program that I spoke about at Sitecore Symposium with my colleague, Matt Fitzgerald-Chamberlain. The focus of the talk was how we personalized the …
From Smart B2B Campaigns to Babylon
Not long ago, I had the opportunity to join Will Critchlow on the SearchPilot Business Class Lounge podcast. The episode just launched last week, and is linked below, in case you missed it. You can …
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A lesson in talent risk for Peloton from Ted Lasso
Does Peloton have a Nate problem? Maybe yes, maybe no, but there was a lesson in talent risk for Peloton from Ted Lasso: For those that watched the Season 2 finale of Ted Lasso this week, you'll …
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Great marketers are helpful
People often ask me at what point I realized that I fell in love with marketing. It was when I realized that great marketers are helpful. It was 2012, and I was starting to become more heavily …
Our team’s work with Marketo has been recognized by Adobe and CIO
Our Marketing team at ICF has been working hard for the last 3 years to make a bigger impact on the organization. That has involved making big changes to how we work: how we collaborate, how we …
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