This week, I have a couple of interesting clusters of reads to share.
If you read my post on mobile messaging, you’ll know that I’ve been thinking quite heavily about the topic, and how messaging seems to be becoming a platform for lots of new capabilities. Included this time around are a couple of interesting stories that should interest those following the messaging space.
Also today are a couple of pieces of interest to brand newsrooms, both from the standpoint of culture and technology. As I discussed within Responsive Delivery, the lines between content, creative and software are really starting to blur in the digital-first organization. I think that media just happens to be one of the industries that has taken on the brunt of this learning earlier than others.
Finally, a really cool story about the home improvement brand Lowes, who is succeeding with a couple of the more tricky social platforms around for businesses, Pinterest and Vine.
Look out for a new piece from me on ThoughtWorks Insights later this week!
1. Messaging Redux
Social Media Today / TechCrunch
- Facebook released a new guide for businesses that wish to provide a ‘live chat’ capability to their audiences via their Facebook page. The catch is that FB gets to put up a ‘responsiveness rating’ for your page! Read more…
- Slack has followed in Facebook’s footsteps by creating an “add to Slack” button for website owners. Read more…
2. Lowe’s Gets Innovative With Pinterest and Vine – Read
Home improvement giant Lowe’s delighted the market earlier this summer when they unveiled their 3D-Printing solutions in their stores. Now they are wow-ing marketers with their innovative use of two of the more challenging social platforms to monetize: Pinterest and Vine.
3. Want to Create a More Digital Newsroom? Find your inner startup. – Read
Neiman Journalism Lab
A really well done piece that lays out a roadmap for the types of culture change that need to be made for newsrooms to go digital. For marketing technologists and brand content wonks, much of this will be a delight to read. It really shows how much the worlds of marketing, technology and content coexist today.
4. Why Publishers Should Care About Article Tagging – Read
The Media Briefing
You can’t work on a CMS without getting into debates about tagging and categorization models. Well, according to this article, tagging is back with a vengeance. Learn how a number of different media organizations are using tags to not only categorize content, but also provide lots of other context on areas such as formatting to drive better analytics.