Mobile messaging applications have become more than a paradigm for commercial success but a platform for new systems of innovation.
I can remember instant messaging as always being a core part of my internet experience. From the early chat rooms of Prodigy and Compuserve I learned to find connection and build friendships with remote strangers based on our affinity for comic books, Beatles albums and movies. As the web evolved, messaging was always still there in the background, as an important part of life, yet considered to be separate from the “web”. That reality has changed quickly.
Life in SLoMo (Social, Local, Mobile, that is)
In the 8 years of hyperspace that we’ve traveled since the smartphones hit the market its become increasingly more clear. The traditional text message (SMS) fused with instant messaging technology to create a wave of social computing yet unheard of. When you stop to think about the layers of functionality that have been introduced and integrated on the mobile platforms, it is really astounding: photo, video, voice, live-streaming.
Applications that offer a personal experience using one or more of these capabilities are the new normal; they are the most popular and growing by the day.
Further, some of these apps, including Whatsapp, Wechat, Slack and Voxer are bridging mediums and arguably becoming platforms for new types of innovation. What’s the distinction of a platform, you might ask.
Platforms allow ecosystems to develop
The next frontier
- Facebook released a new guide for businesses that wish to provide a ‘live chat’ capability to their audiences via their Facebook page. The catch is that FB gets to put up a ‘responsiveness rating’ for your page! Read more…
- Slack has followed in Facebook’s footsteps by creating an “add to Slack” button for website owners. Read more…