The future of podcasting is looking bright. I think it might be the next major wave of personal publishing. It could become the darling of advertisers who will see it as a way to …
When Brand Messaging Misses The Mark
Today a friend pointed out this great example of messaging gone awry. In the image below, from a recent RiteAid circular, you can see their familiar "Welcome to Wellness" tagline is followed by a …
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A Step by Step Guide to Building Your Digital Vision
This article is part 3 of an ongoing series on Digital Strategy Development. (Read Part 1: Digital Strategy Starts With Marketing and Part 2: How to Develop A Digital Strategy) Your digital …
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Facebook Notify is a Big Deal for the Future of Search
Today, Facebook finally launched a long-awaited stand-alone iOS application called Notify. Contrary to much of the hype, the application is not a newsreader, rather, it's a push notification manager …
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How to Develop a Digital Strategy
Miles Law: Where you stand depends on where you sit. - Rufus E. Miles, Jr. (1910-1996) This article is part two of an ongoing series. Read Part One: Digital Strategy Starts With …
My Wistia Interview on Using Video in Your Digital Recruitment Marketing Strategy
Wistia has not only provided a fantastic software platform for our video hosting, but they have been an influential company for our marketing. This week, I had the pleasure of being interviewed for …