Digital Strategy and Customer Experience Leader
Great experiences don’t happen by accident. Explore how teams can design and deliver meaningful interactions across every touchpoint, blending strategy, design, and empathy.
It looks like this month cannot possibly get any busier. In addition to selling one house, buying another, starting a new job and moving across country, I am speaking at a conference in Las Vegas in …
Continue Reading about My ERE16 Talk on Digital Strategies for Recruitment Marketing →
The future of podcasting is looking bright. I think it might be the next major wave of personal publishing. It could become the darling of advertisers who will see it as a way to …
Today a friend pointed out this great example of messaging gone awry. In the image below, from a recent RiteAid circular, you can see their familiar "Welcome to Wellness" tagline is followed by a …
Continue Reading about When Brand Messaging Misses The Mark →
This article is part 3 of an ongoing series on Digital Strategy Development. (Read Part 1: Digital Strategy Starts With Marketing and Part 2: How to Develop A Digital Strategy) Your digital …
Continue Reading about A Step by Step Guide to Building Your Digital Vision →
Today, Facebook finally launched a long-awaited stand-alone iOS application called Notify. Contrary to much of the hype, the application is not a newsreader, rather, it's a push notification manager …
Continue Reading about Facebook Notify is a Big Deal for the Future of Search →
Miles Law: Where you stand depends on where you sit. - Rufus E. Miles, Jr. (1910-1996) This article is part two of an ongoing series. Read Part One: Digital Strategy Starts With …
