Why the Best Ideas Come After the Spectacle Originally published as a brief observation, expanded with deeper reflections on innovation, leadership, and what happens when the excitement dies …
Natural Language Processing and SEO
As you know, I have a strong interest in the future of search. This is particularly true of new software developments that help people find what they are looking for. I recently had an …
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My ERE16 Talk on Digital Strategies for Recruitment Marketing
It looks like this month cannot possibly get any busier. In addition to selling one house, buying another, starting a new job and moving across country, I am speaking at a conference in Las Vegas in …
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The Future of Podcasting Is You
The future of podcasting is looking bright. I think it might be the next major wave of personal publishing. It could become the darling of advertisers who will see it as a way to reach legions of …
When Brand Messaging Misses The Mark
Today a friend pointed out this great example of messaging gone awry. In the image below, from a recent RiteAid circular, you can see their familiar "Welcome to Wellness" tagline is followed by a …
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Stay Gold, Twitter. Why the 140 Character Limit Must Remain.
In S.E. Hinton's classic, The Outsiders, the dying Johnny Cade speaks the words, "Stay Gold" to his friend Ponyboy Curtis. He's trying to tell him to keep his special spark, his interest in …
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