The future of podcasting is looking bright. I think it might be the next major wave of personal publishing. It could become the darling of advertisers who will see it as a way to reach legions of new buyers. I’m going to explain how we got here, and what you can do to ride that wave with your business.
When Did Podcasting Start, Anyway?
Why Are Podcasts So Successful?
1. Podcasts fans love to collect podcasts
2. Episodic Content
3. They are tribal
Will Podcasts Lead to A New Wave of Personal Publishing?
Beyond this, I see two benefits for people with something to say (content creators):
1. The Tools to Create Great Podcasts Are Plentiful and Often Free
2. Podcasting Has An Ecosystem of Democratic Distribution Tools
Individuals creating specialized content are a threat to big brand dominance of the airwaves. Smart brands will try to create environments for content creators to build a platform. Streaming leaders like Spotify and Amazon have the opportunity to take the lead here. They could also get overtaken by more focused upstarts like Acast. Our new “radio” stations will be custom built and travel with us, in our pockets, on our wrists and in our cars.
With this in mind, what is stopping you from creating a podcast focused on your area of expertise? You could become the next star of my morning commute.
Over the last two years or so, I’ve had a hankering to write this article. The title of this article is also a nod to the great Chris Brogan, who included it on a list called “Top 100 Blog Topics I Hope You Write.”
Have any favorite podcasts or thoughts on podcasting? Share in the comments below or on Twitter.