How approaches to dealing with fake news could impact search Back to our roots: Directories The Simplest Answer is Probably The Right One …
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Escaping the Content Marketing Hamster Wheel: Three Simplifying Questions
3 Questions That Will Simplify Your Content Marketing I can remember sitting in a digital marketing conference workshop just a couple of years ago. The topic was optimizing performance and we began a …
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Cutting Through the Noise of Social Media: A Guide to Smart Content Curation Tools
Being a digital marketing professional, I know how hard it is to find the best content on social media when there is so much noise. A question I am frequently asked is: what content curation tools …
Who Needs TV When You Have Facebook Live?
Note: I originally wrote this post on Tuesday following the holiday weekend. I planned on holding it a couple of days, and then Wednesday of this week the world witnessed horrible violence on Facebook …
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The Rise and Resurrection of LinkedIn
Thoughts on the Microsoft-LinkedIn acquisitionLast week the world was surprised with Microsoft’s announcement that it would acquire the company for a price well above its recent share price. This was …
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My ERE16 Talk on Digital Strategies for Recruitment Marketing
It looks like this month cannot possibly get any busier. In addition to selling one house, buying another, starting a new job and moving across country, I am speaking at a conference in Las Vegas in …
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