As digital marketing technologists, we regularly see new competitors in the form of new channels and increasingly, a new breed of digital agencies. As digital marketers, we find the amount of …
The Medium is the Message
Channels are more important than ever. In fact, there has probably never been a time in history when the number and diversity of channels for delivering content have been so vast. In this first …
Mobile Messaging: Platform, paradigm or both
Mobile messaging applications have become more than a paradigm for commercial success but a platform for new systems of innovation. I can remember instant messaging as always being a core part of my …
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On-demand is the new subscription
This week I encountered a web based service and took note of their ‘cancel anytime’ feature. It occurred to me that this had for a few years become a novelty feature in software. …
My Wistiafest 2015 Experience
Last week I attended the second annual Wistiafest conference in Cambridge, MA. We've become avid users of the Wistia platform at ThoughtWorks, and consumers of their content on doing great marketing …
Digital Data Privacy: Whose Data is it Anyway in 2023?
The Digital Age: Whose Data Do We Own? Marketers are collecting more and more data all the time. The question is: What are they doing with it all? The last decade has seen an explosion of …
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