The Traffic Cliff Is Real—And It's Your Opportunity The digital landscape is fracturing. Since ChatGPT's arrival, Google's once-unshakeable traffic dominance has plummeted, breaching the 90% …
Thriving in Times of Turbulence and Tech Transformation
Embracing Continuous Change How are you building adaptability into your leadership approach? The resources below offer valuable perspectives. Building on last week's discussion about "constant …
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Do You Still Need a Website in 2025? Yes, But It Needs to Work Smarter.
It’s 2025. Social channels are optimized for sales. Search algorithms now favor video, AI-generated summaries, and authority-first content. You might be asking: do we even need a website …
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Harnessing GPT-4 Advanced Data Analysis for Minor Technical Projects
The Backstory Full disclosure, I am on the Board of Directors of a 501c3 non-profit called JRI-Poland, and our mission involves keeping Jewish history in the current and former territories of …
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Staying Afloat With Content and Social Media Platform Changes
When digital media platforms change, it can feel like we're drowning in choices to make. We have become accustomed to choppy waters in the land of social media, but recently the seas have felt …
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Improving Visitor Experience With Automation & Personalization
Introduction This article provides a more detailed look at a program that I spoke about at Sitecore Symposium with my colleague, Matt Fitzgerald-Chamberlain. The focus of the talk was how we …
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