Recently, a detail in the reporting about Accenture’s Claude spending caught my attention: the project code. On October 15, Joseph Cox reported for 404 Media that Accenture had changed …
The Paper Trail of an Idea
On 9 October 2026, Scott Brinker argued that context has become martech's word of the year, and that the work behind it is larger than the demos. In "Context" is a hot word in martech, but the …
The Answerability Budget
Lauren Tan says she ships 2,000 pull requests to production a month. A pull request is a proposed change to a codebase, and 2,000 a month is roughly a hundred every working day. In a guide to her …
Mona Lisas and Readymades: Provenance is not Authorship
A former colleague messaged me this morning with a question that has become ordinary. He gets Claude vibes from my LinkedIn comments. Have I automated my socials? I told him the truth that does …
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Sensemaking Commons
Late one Sunday in August, I was reading Dave Winer. He had been watching The Pitt and liking it for a simple reason: the show behaves like a simulated community. You come to know the …
The Merge Tax
When two hundred sources get pressed into one clean story, the sources stop being evidence. A finished answer looks like progress. The trail that could overturn it is what you actually …