As you know, I have a strong interest in the future of search. This is particularly true of new software developments that help people find what they are looking for. I recently had an …
Continue Reading about Natural Language Processing and SEO →
Digital Strategy and Customer Experience Leader
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As you know, I have a strong interest in the future of search. This is particularly true of new software developments that help people find what they are looking for. I recently had an …
Continue Reading about Natural Language Processing and SEO →
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It looks like this month cannot possibly get any busier. In addition to selling one house, buying another, starting a new job and moving across country, I am speaking at a conference in Las Vegas in …
Continue Reading about My ERE16 Talk on Digital Strategies for Recruitment Marketing →
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The future of podcasting is looking bright. I think it might be the next major wave of personal publishing. It could become the darling of advertisers who will see it as a way to reach legions of …
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Today a friend pointed out this great example of messaging gone awry. In the image below, from a recent RiteAid circular, you can see their familiar "Welcome to Wellness" tagline is followed by a …
Continue Reading about When Brand Messaging Misses The Mark →
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In S.E. Hinton's classic, The Outsiders, the dying Johnny Cade speaks the words, "Stay Gold" to his friend Ponyboy Curtis. He's trying to tell him to keep his special spark, his interest in …
Continue Reading about Stay Gold, Twitter. Why the 140 Character Limit Must Remain. →
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This article is part 3 of an ongoing series on Digital Strategy Development. (Read Part 1: Digital Strategy Starts With Marketing and Part 2: How to Develop A Digital Strategy) Your digital …
Continue Reading about A Step by Step Guide to Building Your Digital Vision →