As you know, I have a strong interest in the future of search. This is particularly true of new software developments that help people find what they are looking for. I recently had an …
Continue Reading about Natural Language Processing and SEO →
Blog
My ERE16 Talk on Digital Strategies for Recruitment Marketing
It looks like this month cannot possibly get any busier. In addition to selling one house, buying another, starting a new job and moving across country, I am speaking at a conference in Las Vegas in …
Continue Reading about My ERE16 Talk on Digital Strategies for Recruitment Marketing →
Pastures New
Today I'm breaking from my typical routine of writing about digital marketing and strategy trends to talk a bit about a big personal milestone. It is with much excitement that I share the news of …
The Future of Podcasting Is You
The future of podcasting is looking bright. I think it might be the next major wave of personal publishing. It could become the darling of advertisers who will see it as a way to reach legions of …
When Brand Messaging Misses The Mark
Today a friend pointed out this great example of messaging gone awry. In the image below, from a recent RiteAid circular, you can see their familiar "Welcome to Wellness" tagline is followed by a …
Continue Reading about When Brand Messaging Misses The Mark →
Stay Gold, Twitter. Why the 140 Character Limit Must Remain.
In S.E. Hinton's classic, The Outsiders, the dying Johnny Cade speaks the words, "Stay Gold" to his friend Ponyboy Curtis. He's trying to tell him to keep his special spark, his interest in …
Continue Reading about Stay Gold, Twitter. Why the 140 Character Limit Must Remain. →