As you know, I have a strong interest in the future of search. This is particularly true of new software developments that help people find what they are looking for. I recently had an …
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Essays on AI Strategy, Leadership & Organizational Change
The problem is not information overload. It is absorption failure. Every essay here starts from that premise: that how an organization integrates change matters more than which tools it adopts or how fast it moves.
Madam I’m Adam is a weekly newsletter and essay series on AI strategy, organizational knowledge, and human leadership in the age of intelligent systems. The frameworks here are for people who want to understand what is actually changing — and why the human layer remains the one that determines the outcome.
If you lead people, strategy, or technology in a world being rewired by AI, you are in the right place.
My ERE16 Talk on Digital Strategies for Recruitment Marketing
It looks like this month cannot possibly get any busier. In addition to selling one house, buying another, starting a new job and moving across country, I am speaking at a conference in Las Vegas in …
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Pastures New
Today I'm breaking from my typical routine of writing about digital marketing and strategy trends to talk a bit about a big personal milestone. It is with much excitement that I share the news of …
The Future of Podcasting Is You
The future of podcasting is looking bright. I think it might be the next major wave of personal publishing. It could become the darling of advertisers who will see it as a way to …
When Brand Messaging Misses The Mark
Today a friend pointed out this great example of messaging gone awry. In the image below, from a recent RiteAid circular, you can see their familiar "Welcome to Wellness" tagline is followed by a …
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What Does “Stay Gold” Mean? From The Outsiders to Twitter/X
To “stay gold” means to preserve your innocence, kindness, curiosity, and ability to see beauty even as experience pressures you to become harder or more cynical. The phrase comes from Johnny Cade’s …
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