Why the Best Ideas Come After the Spectacle Originally published as a brief observation, expanded with deeper reflections on innovation, leadership, and what happens when the excitement dies …
The Rise and Resurrection of LinkedIn
Thoughts on the Microsoft-LinkedIn acquisitionLast week the world was surprised with Microsoft’s announcement that it would acquire the company for a price well above its recent share price. This was …
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Natural Language Processing and SEO
As you know, I have a strong interest in the future of search. This is particularly true of new software developments that help people find what they are looking for. I recently had an …
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My ERE16 Talk on Digital Strategies for Recruitment Marketing
It looks like this month cannot possibly get any busier. In addition to selling one house, buying another, starting a new job and moving across country, I am speaking at a conference in Las Vegas in …
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The Future of Podcasting Is You
The future of podcasting is looking bright. I think it might be the next major wave of personal publishing. It could become the darling of advertisers who will see it as a way to …
When Brand Messaging Misses The Mark
Today a friend pointed out this great example of messaging gone awry. In the image below, from a recent RiteAid circular, you can see their familiar "Welcome to Wellness" tagline is followed by a …
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