Digital Strategy and Customer Experience Leader
Today a friend pointed out this great example of messaging gone awry. In the image below, from a recent RiteAid circular, you can see their familiar "Welcome to Wellness" tagline is followed by a …
Continue Reading about When Brand Messaging Misses The Mark →
In S.E. Hinton's classic, The Outsiders, the dying Johnny Cade speaks the words, "Stay Gold" to his friend Ponyboy Curtis. He's trying to tell him to keep his special spark, his interest in …
Continue Reading about Stay Gold, Twitter. Why the 140 Character Limit Must Remain. →
It’s hard not to get confused when people start talking “digital”. This is even true for me and my career has spanned I/T and marketing. That said, I continue to encounter many …
Continue Reading about Digital Strategy Starts With Marketing →
Yesterday was one of those days where you get a sense for how fast our technology moves these days. Since returning from sabbatical, I have become a member of four different Slack teams - three …
This week I am looking forward to publishing a new piece on the future of search in the ThoughtWorks Insights blog. It’s been informed by some great presentations I’ve seen over the last few months, …
Continue Reading about An Open Web or a Collection of Native Walled Gardens →
