As you know, I have a strong interest in the future of search. This is particularly true of new software developments that help people find what they are looking for. I recently had an …
Continue Reading about Natural Language Processing and SEO →
Digital Strategy and Customer Experience Leader
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As you know, I have a strong interest in the future of search. This is particularly true of new software developments that help people find what they are looking for. I recently had an …
Continue Reading about Natural Language Processing and SEO →
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The future of podcasting is looking bright. I think it might be the next major wave of personal publishing. It could become the darling of advertisers who will see it as a way to reach legions of …
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Today a friend pointed out this great example of messaging gone awry. In the image below, from a recent RiteAid circular, you can see their familiar "Welcome to Wellness" tagline is followed by a …
Continue Reading about When Brand Messaging Misses The Mark →
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In S.E. Hinton's classic, The Outsiders, the dying Johnny Cade speaks the words, "Stay Gold" to his friend Ponyboy Curtis. He's trying to tell him to keep his special spark, his interest in …
Continue Reading about Stay Gold, Twitter. Why the 140 Character Limit Must Remain. →
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It’s hard not to get confused when people start talking “digital”. This is even true for me and my career has spanned I/T and marketing. That said, I continue to encounter many …
Continue Reading about Digital Strategy Starts With Marketing →
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Yesterday was one of those days where you get a sense for how fast our technology moves these days. Since returning from sabbatical, I have become a member of four different Slack teams - three …