As you know, I have a strong interest in the future of search. This is particularly true of new software developments that help people find what they are looking for. I recently had an …
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The Future of Podcasting Is You
The future of podcasting is looking bright. I think it might be the next major wave of personal publishing. It could become the darling of advertisers who will see it as a way to reach legions of …
When Brand Messaging Misses The Mark
Today a friend pointed out this great example of messaging gone awry. In the image below, from a recent RiteAid circular, you can see their familiar "Welcome to Wellness" tagline is followed by a …
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Stay Gold, Twitter. Why the 140 Character Limit Must Remain.
In S.E. Hinton's classic, The Outsiders, the dying Johnny Cade speaks the words, "Stay Gold" to his friend Ponyboy Curtis. He's trying to tell him to keep his special spark, his interest in …
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Digital Strategy Starts With Marketing
It’s hard not to get confused when people start talking “digital”. This is even true for me and my career has spanned I/T and marketing. That said, I continue to encounter many …
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Slackers and Blabbers
Yesterday was one of those days where you get a sense for how fast our technology moves these days. Since returning from sabbatical, I have become a member of four different Slack teams - three …