People often ask me at what point I realized that I fell in love with marketing. It was when I realized that great marketers are helpful. It was 2012, and I was starting to become more heavily …
Our team’s work with Marketo has been recognized by Adobe and CIO
Our Marketing team at ICF has been working hard for the last 3 years to make a bigger impact on the organization. That has involved making big changes to how we work: how we collaborate, how we …
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Buyer Beware
I’ve been spoiled. Spoiled in that I’ve had the privilege to work with some pretty amazing software developers in my day. The kind that are always looking to be better at what they do. During …
Growth Hacks Gone Too Far
Advice for software companies looking to delight users During my career, I’ve been a major fan of enterprise collaboration tools. I was always quite excited about trying new applications and …
Innovation Hibernation: The Road to Straight-Through Processing
Effective last week on September 5th, the investment industry moved to “T+2” settlement. This new rule makes investment transactions complete two business days after the actual transaction date. …
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Masters of Content Marketing
Content Strategy Lessons from He-Man and the Masters of the Universe I consider myself lucky to have been a part of the golden age of toys. Born just before the explosion of Star Wars into the …