Digital Strategy and Customer Experience Leader
No fluff, just actionable insights on content, channels, and campaigns that actually connect. Whether you're shaping strategy or tuning performance, these posts help marketers work smarter.
Introduction This article provides a more detailed look at a program that I spoke about at Sitecore Symposium with my colleague, Matt Fitzgerald-Chamberlain. The focus of the talk was how we …
Continue Reading about Improving Visitor Experience With Automation & Personalization →
Not long ago, I had the opportunity to join Will Critchlow on the SearchPilot Business Class Lounge podcast. The episode just launched last week, and is linked below, in case you missed it. You can …
Continue Reading about From Smart B2B Campaigns to Babylon →
People often ask me at what point I realized that I fell in love with marketing. It was when I realized that great marketers are helpful. It was 2012, and I was starting to become more heavily …
Our Marketing team at ICF has been working hard for the last 3 years to make a bigger impact on the organization. That has involved making big changes to how we work: how we collaborate, how we …
Continue Reading about Our team’s work with Marketo has been recognized by Adobe and CIO →
I’ve been spoiled. Spoiled in that I’ve had the privilege to work with some pretty amazing software developers in my day. The kind that are always looking to be better at what they do. During …
