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Revisiting Brave New World: The Future of Search
In 2015 I wrote the article, "Brave New World: The Future of Search" based on the explosion of developments we had seen at the time in conversational search and in personal assistant technology.The …
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Improving Visitor Experience With Automation & Personalization
Introduction This article provides a more detailed look at a program that I spoke about at Sitecore Symposium with my colleague, Matt Fitzgerald-Chamberlain. The focus of the talk was how we …
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From Smart B2B Campaigns to Babylon
Not long ago, I had the opportunity to join Will Critchlow on the SearchPilot Business Class Lounge podcast. The episode just launched last week, and is linked below, in case you missed it. You can …
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Peloton’s Growth Challenges: Lessons from Ted Lasso’s Nate
Great marketers are helpful
People often ask me at what point I realized that I fell in love with marketing. It was when I realized that great marketers are helpful. It was 2012, and I was starting to become more heavily …