As digital marketing technologists, we regularly see new competitors in the form of new channels and increasingly, a new breed of digital agencies. As digital marketers, we find the amount of …
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The Medium is the Message
Channels are more important than ever. In fact, there has probably never been a time in history when the number and diversity of channels for delivering content have been so vast. In this first …
Mobile Messaging: Platform, paradigm or both
Mobile messaging applications have become more than a paradigm for commercial success but a platform for new systems of innovation. I can remember instant messaging as always being a core part of my …
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On-demand is the new subscription
This week I encountered a web based service and took note of their ‘cancel anytime’ feature. It occurred to me that this had for a few years become a novelty feature in software. …
Zen Retreat at Green Gulch
Green Dragon Temple at Green Gulch Farm (Photo credit: Wikipedia) One of the things that I was interested in doing on my sabbatical was a meditation retreat. Over the last few years I had read a …
My Wistiafest 2015 Experience
Last week I attended the second annual Wistiafest conference in Cambridge, MA. We've become avid users of the Wistia platform at ThoughtWorks, and consumers of their content on doing great marketing …