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Organizational Sensemaking

Strategy is easy to articulate and hard to make real. The distance between a well-formed direction and a well-functioning organization is where leadership actually lives, and it's rarely bridged by frameworks or communication plans alone.

It requires something closer to sensemaking: the ongoing, often messy work of helping people understand where they are, why it matters, and what to do next. That work looks different when the environment is genuinely ambiguous, when the technology is moving faster than the org chart, or when the change isn't a defined project but a permanent condition.

These essays cover leadership, alignment, organizational change, and customer experience as an institutional capability. If you lead people or build organizations, this is the category most likely to be immediately useful.