Recently, a detail in the reporting about Accenture’s Claude spending caught my attention: the project code. On October 15, Joseph Cox reported for 404 Media that Accenture had changed …
The Paper Trail of an Idea
On 9 October 2026, Scott Brinker argued that context has become martech's word of the year, and that the work behind it is larger than the demos. In "Context" is a hot word in martech, but the …
The Answerability Budget
Lauren Tan says she ships 2,000 pull requests to production a month. A pull request is a proposed change to a codebase, and 2,000 a month is roughly a hundred every working day. In a guide to her …
Sensemaking Commons
Late one Sunday in August, I was reading Dave Winer. He had been watching The Pitt and liking it for a simple reason: the show behaves like a simulated community. You come to know the …
The COBOL Problem
Databases hold information. They do not pass it on. The institution still has a working store. The people who could explain what the records mean are leaving, or already gone. What sits in the …
Metabolism Management
The first honest AI governance move isn't regulating models. It's an institution admitting it can't yet measure what it's absorbing. Adoption announcements are easy. Absorption meters are rare. …





