On 19 December 2016 I published an essay asking whether fake-news classification would create a new ranking factor: content trust. Facebook was partnering with Snopes. Sites like The Onion made …
Essays on AI Strategy, Leadership & Organizational Change
The problem is not information overload. It is absorption failure. Every essay here starts from that premise: that how an organization integrates change matters more than which tools it adopts or how fast it moves.
Madam I’m Adam is a weekly newsletter and essay series on AI strategy, organizational knowledge, and human leadership in the age of intelligent systems. The frameworks here are for people who want to understand what is actually changing — and why the human layer remains the one that determines the outcome.
If you lead people, strategy, or technology in a world being rewired by AI, you are in the right place.
Paying for the Same Work Twice
Recently, a detail in the reporting about Accenture’s Claude spending caught my attention: the project code. On October 15, Joseph Cox reported for 404 Media that Accenture had changed …
The Paper Trail of an Idea
On 9 October 2026, Scott Brinker argued that context has become martech's word of the year, and that the work behind it is larger than the demos. In "Context" is a hot word in martech, but the …
The Answerability Budget
Lauren Tan says she ships 2,000 pull requests to production a month. A pull request is a proposed change to a codebase, and 2,000 a month is roughly a hundred every working day. In a guide to her …
Mona Lisas and Readymades: Provenance is not Authorship
A former colleague messaged me this morning with a question that has become ordinary. He gets Claude vibes from my LinkedIn comments. Have I automated my socials? I told him the truth that does …
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Sensemaking Commons
Late one Sunday in August, I was reading Dave Winer. He had been watching The Pitt and liking it for a simple reason: the show behaves like a simulated community. You come to know the …